Google Panda Most Common Penalties

google pandaDo not be confused by the sweet-sounding name, because actually Google Panda is an update and an algorithmic change in Google, which affects a large part of the results of this search engine. The update was released on February the 23rd, 2011 in English only, and subsequently it was also released globally.

The main idea of Google Panda update was to penalize some company websites for their content, i.e. the websites that copy content from other sites without creating any of their own. And now – a couple of years later – Google Panda has turned into something much bigger than its initial goal thanks to its latest versions. It makes a check for any low-quality sites according to Google’s requirements. And still, sometimes Google is also wrong, which means that sometimes this bot punishes company websites that have not done anything wrong.

The period between 2011 and 2013 is a period that is responsible for many changes in the SEO world. That is why some webmasters witnessed some significant changes in their websites’ ranking, which varied from some top 10 results to results out of the top 100 ranking. A good way of protecting yourselves from any possible penalties is to be informed about them. Here are the top 3 Google punishments that can totally reverse your website’s ranking.

Google penalties associated with the Panda update

Duplicate content

As we already mentioned, the main goal of the Google Panda update was penalizing the websites using the so-called “scrapped” content and by thus leading to duplicated content in two or more websites on Google. Since its release, the algorithm works efficiently and is updated averagely once a month. Now there are more than 20 updates of the algorithm and many other things that can “trigger” Panda, such as too much keywords, few visits, high bounce rate, low-quality or spinning content, a huge number of internal links, etc.

Usually, the websites affected by Panda witness a severe drop in their ranking that vary from 10 to 50, or even more positions, and in some cases – a total loss of their ranking. This ranking drop is considered to be the main and most serious penalty of Google Panda.

Spam

The severe drop in the ranking of your company website is usually due to some duplicate content detected by Google robots, but there may be also some other reasons for the penalty. One of these reasons is spam which is detected to be sent from your website to other websites on the Internet. This usually includes the comments published on the web from your website’s name and the comments under your own publications.

Unnatural links

Google’s unwillingness to communicate with webmasters about the penalties of their websites is actually nothing new in the world of SEO. However, since April 2012 they have sent more than a million warnings about unnatural links in the Webmaster Tools of some websites.

So, if you also receive such a warning, you can be absolutely sure that Google robots have found some unnatural links on your website, which indicates that you are trying to influence on your page ranking, hence your overall ranking in Google. The thing that follows, is a considerable drop in

your website’s overall ranking positions, because Google robots filter all text links. The best way to deal with a situation such as this one is making a detail examination and get rid of the links in question as fast as you can. Your goal must be not only to remove at least 85% of the suspicious-looking links, but also try replacing them with some new, high-quality ones that will bring more link juice to your website.

Which are the best ways to avoid the Google Panda penalties?

  • Avoid using any strategy adapted to cheat search engines.
  • Increase the number of social signals coming to your website and add some buttons for sharing your content on the Internet.
  • Try to filter the internal links that you have on your website, remove the links from the footer and be careful not to over-optimize your website with keywords.
  • Minimize linking between a couple of websites that are under your control.

If Google Panda has already affected your company website, the first thing you need to do is focus on removing all on-site problems. After you do that Google’s robots are going to check your website once again and when there are no problems detected you will immediately notice an improvement of your websites’ ranking in Google.

Author Bio: Rose Finchley is blogger keen on topics about SEO and Internet. Her job as a manager at sparklingcarpets helps her to gain new skills every day and she loves to share her experience with the readers.